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Recent Work2018-07-03T11:38:50-04:00

Recent Work

WINE • WORDS • MORE

Is Wine Arrogant?

By |May 5th, 2018|Categories: Wine Pivot|

By Leticia Borges. Wine is fermented grape juice. No surprises there. So why would anyone allow grape juice to spoil, on purpose, in order to drink it? I’ve always wondered what was going through that guy’s mind when he first came up with the idea. When he saw the warm bubbly foul smelling

Are Ratings Overrated?

By |January 27th, 2016|Categories: Wine Pivot|

By Leticia Borges. I’ll admit it. I was sucked into the wine numbers game. It took me years to realize that pretending to know about wine by repeating other people’s “tasting notes” (even if they were gurus) wasn’t helping me learn about my own personal wine preferences. Yes, I drank plenty of 90+

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It’s time to pivot. We’re flipping the switch to turn wine into something uncomplicated and personal.

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A sommelier and a regular guy walk into a bar. The sommelier asks the bartender for his best wine. The bartender pours two glasses.  The sommelier  looks at the wine against the light, swirls the wine, looks again, closes his eyes and takes a long whiff, swirls, smells, tastes and says “this wine has soft tannins and aromas of juicy, black cherries, plums, chocolate and flowers. On the palate, I detect tobacco and other earthy characteristics. Undoubtedly, it’s a right bank Bordeaux of Saint-Émilion. 2004 vintage.”  The regular guy looks at the wine against the light, swirls the wine, looks again, closes his eyes and takes a long whiff, swirls, smells, tastes and says “Yes.  It’s wine, it’s red. I like it”

At Wine Pivot we believe that wine can be enjoyed, without much fuss, by someone without an unpronounceable French title or the nose of a bloodhound. We welcome the regular person wanting to enjoy a less intimidating experience with wine.  We celebrate normal people who believe that wine is just another way to build memories and share moments. We call them “norm-meliers”.

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